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Private Master's Degree in Communication and Sports Journalism

The only master in sports communication and journalism in Spain where you will experience the profession from inside Real Madrid C.F.

Why should you study this master's?

Learn from the finest at Real Madrid C. F.

Study alongside leading communicators and media professionals, including executives from Real Madrid C. F., and gain insights straight from the heart of elite sports media.

Hands-on learning with real cases

Work on actual sports coverage, interviews, and feature reports published in leading media outlets. Experience the day-to-day of professional sports journalism.

Step inside Real Madrid’s world

Explore the training complex, visit first team and youth residences, and witness pre-match security preparations at the iconic Santiago Bernabéu Stadium.

Master Digital Innovation in Sports

Develop digital storytelling across formats. Learn to craft narratives that captivate audiences and thrive in the ever-evolving world of sports communication.

Programme directors

  • Lorena Almansa​
    Director of the Private Master's Degree in Communication and Sports Journalism
  • Oussama Hammouch​
    Director of the Private Master's Degree in Communication and Sports Journalism
  • Álvaro Gomar ​
    Analyst for Real Madrid First Team​
  • Álvaro Vitores ​
    Sponsorship Activation Director at Real Madrid C. F.​
  • Arancha Rodríguez ​
    Editor and Producer at COPE. Analyst at Real Madrid TV​
  • David Noemí ​
    Senior Media Relations Manager at FIFA​
  • José Antonio Mellado ​
    Security Director at Real Madrid C. F.​
  • Juan Camilo Andrade ​
    Head of Press for Real Madrid C. F.​
  • Luis Villarejo ​
    Sports Director at Agencia EFE​
  • Marcos López ​
    Presenter at RTVE
  • Module 1. The Sports Journalism Environment (3 ECTS)
  • Module 2. Print Journalism (9 ECTS)
  • Module 3. Sports Radio (9 ECTS)
  • Module 4. Television and Sport (9 ECTS)
  • Module 5. New Technologies (6 ECTS)
  • Module 6. Sports Communication Management (6 ECTS)
  • Module 7. Master’s Final Project (6 ECTS)
  • Module 8. Internships in Media and Sports Organisations I (9 ECTS)
  • Module 9. Internships in Media and Sports Organisations II (3 ECTS)
  • Module 10. Scientific Research Methodology Training (12 ECTS)

Online methodology - Learn at your own pace

Flexibility

Our online methodology allows you to adapt your studies to your needs.

Support

You will have the support of our expert professors who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.

Experiential learning

Learn by doing, without action there is no learning. Receive comprehensive training based on real-life cases combined with theoretical and practical learning.

Constant communication

With the latest technologies, you will be in direct contact with the university, your professors and your classmates.

Online learning mode: the flexibility you need

  • 100% online classes. Combine your professional and personal life with live virtual sessions, all of which are recorded for on-demand access.
  • Academic team and personal tutor. Receive personalised support throughout the programme to help you achieve your academic objectives.
  • Virtual campus. Access all learning resources and materials through your online learning platform, with 24/7 technical support.

Career opportunities

Sports journalism

Work in print, digital, radio, and television media, covering events, conducting interviews, and producing specialised reports.

Communication in clubs and sports organisations

Manage the image of teams, federations, and sports brands, creating communication strategies and content.

Audiovisual content production and management

Take part in producing sports programmes, documentaries, and innovative multimedia formats.

Sports marketing and social media

Develop content strategies for social media and digital platforms, engaging with global audiences.

Sports communication agencies and consultancy

Work in agencies specialised in branding, sponsorship, and public relations within the sports sector.

Boost your future with artificial intelligence and sports leadership

At Escuela Universitaria Real Madrid, you will not only learn how to apply artificial intelligence to your professional development, you will be trained to lead the transformation of the sports industry. Leadership is part of our DNA, and our goal is clear: to achieve excellence and push every boundary.

Universidad Europea, recognised by Forbes in 2025 as one of the most influential institutions in education for its commitment to generative AI, offers you a unique opportunity to become a driving force for change.

AI for academy

Forbes 200x100

Have access to the Advanced Course in AI Study Techniques, where you’ll learn step by step how to integrate artificial intelligence into your daily life as a student.

  • Put into practice tools that help you be more productive and optimize your learning, enhancing your academic experience and achieving better results.
  • Participate in an exclusive workshop delivered in collaboration with Google, where real professionals will guide you in the implementation and use of different AI applications.
AI for talent

Join the AI in the sports industry programme

Throughout your training, you will have the opportunity to take part in the innovative AISports programme, where artificial intelligence and sport come together to create new opportunities. You will learn from international experts through live online classes and gain access to exclusive content that will set you apart in your career.

Prepare to lead the industry through innovation and artificial intelligence.